More info from i-phone application group..
Every great i-phone application is clear about two things:
1. Who is the app intended for2. What do you want them to experience.
That might seem obvious but it is critical.
We know that most iPhone users want to get in, get what they need and then get out of the application.
Most iPhone users access their phone many times a day but only for short periods of time.
Most users donʼt want to spend hours drilling through multiple screens.
They are impatient, goal oriented and focused.
Your application needs to meet those needs to be effective.
It is easy to get distracted by the tremendous power of the iPhone.
There are many things you could do.
There are a fewer number of things you should do.
If a user is confused or overwhelmed they will seek another app to accomplish what they want.
For example: If your goal is to have them see your line of widgets make sure they can get to the widget photos quickly.
Donʼt make them wade through the history of widgets.
Donʼt require them to see pictures of your factory.
You can give them that option but let them decide if they want to access it.
Make it easy for them to do what you most want them to do.
If they have to waste time clicking through too many screens to get what they want, you have a less effective app.
